Scale XD
A Modular Brand for a Scalable Vision
- Client
- IAAC
- Role
- Brand Designer
- Year
- 2025
Identity system for an interdisciplinary learning platform bridging craft, tech and scale
SCALExD focuses on establishing a new interdisciplinary training curriculum at the intersection between art, design, engineering and architecture. It equips learners and educators with the skills to design and fabricate large-scale artefacts using new technologies and sustainable materials. The project aims to foster a new generation of digital craftspeople, designers, artists and architects ready to shape the future.
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The brand was designed to be modular, adaptable and bold—mirroring the project’s focus on scale, experimentation and cross-disciplinarity. The identity blends raw, concrete-inspired textures with bursts of neon digital tones, creating a system that feels grounded yet forward-looking. Its flexibility allows it to function across educational, cultural and technological contexts while remaining cohesive and recognizable.
