Lichen
Social Innovation
- Client
- Lichen Social Innovation
- Role
- Branding designer
- Year
- 2023
Fostering Collective Solutions for a Sustainable Future
The Social Innovation Lab promotes public-private-community collaboration to contribute to the construction of a shared vision for the future. It co-creates innovative, inclusive, and committed solutions to address today’s significant challenges, guided by the principles of shared responsibility and collective intelligence. The Lab’s mission is to generate a positive impact by uniting diverse stakeholders in the pursuit of common goals.
In this project, I was responsible for creating the original visual identity for a Social Innovation Lab dedicated to fostering public-private-community collaboration. The goal was to convey the Lab’s commitment to co-creating innovative, inclusive, and impactful solutions to address contemporary challenges through collective intelligence and shared responsibility. In 2022, I undertook a rebranding process to adjust the identity to reflect the project’s growth and its expanded scope. This involved updating the visual elements to ensure they aligned with the Lab’s evolving mission and its increasing portfolio of projects, maintaining a cohesive and impactful brand presence.
